Developing compelling content

Posted on 6th Mar 2023

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Read time: 2 minutes

Making plans on paper using a highlighter pen

Craft Your Content Around Your Target Audience.

Writing high-quality content for your website isn't just about boosting traffic; it's also about drawing readers in, building trust and positioning yourself as an authority in the industry. Learn how to create compelling content that hooks from the very first word and leads visitors to take action.

To make your content as effective as possible, think of it from your readers' point of view. Craft it around the questions they have, what they care about and the challenges they face. By writing with them in mind, you show that you understand their needs and can provide valuable solutions. Use keywords that they are likely to search for to also increase your chances of appearing on search engine results pages.

Use Short, Informative Headlines and Sub-Headings.

Headlines and sub-headings are essential in your content as users are likely to look through it quickly. Create irresistible headlines that capture your readers’ attention and leave them wanting more. Do the same with the sub-headings - include keywords to make them SEO-friendly and further entice people. Use short sentence fragments or single phrases for maximum impact.

Monitor Your Site's Performance to See What Resonates with Users

Once you start creating compelling content for your website, make sure to track how it resonates with users. Analytical tools exist to allow you to see how effective each individual page is in terms of engagement, views and conversions. Additionally, look into audience feedback like word-of-mouth and reviews to see which content pages are the most popular. This can help you optimize the content on your site so that it is tailored to cater to your target demographic's interests.

Develop an Engaging Voice That Captivates Readers.

In order to make your content stand out, you must develop an engaging voice. Make sure to find language that connects with readers and communicate clearly. Asking and answering questions related to the topic are great ways to build insight to a less-clear subject and will keep readers engaged. Additionally, make sure to use visuals as much as possible—it has been proven that people retain information best when it is presented visually rather than with text alone.

Stuart B

Web Design & Development Specialist

Stuart B has been creating websites for over 20 years and has a deep understanding of Web site psychology, UX design and Graphic design.
Stuart is also an advocate of accessibility in web design.

Proficient in:
VS Code HTML CSS3 SASS PHP Javascript SQL Web Accessibility Bulma Bootstrap Shopify WordPress PrestaShop Photoshop Illustrator